Marketing & Sales
mobi |eng | 2012-04-26 | Author:Martha Rogers & Don Peppers [Rogers, Martha]
But rapid technological progress in identifying Internet users is inevitable, if only because it will help advertisers and marketers do a better job of putting the right offer in front ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2014-09-30 | Author:Drew Eric Whitman [Whitman, Drew Eric]
To Change Beliefs, Reprogram Their Brains To get your prospects thinking differently about your product, you must provide them with new ways to think about it that erode the data ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2006-09-18 | Author:Linda Kaplan Thaler & Robin Koval [Thaler, Linda Kaplan]
TAKE DOWN YOUR GAME FACE Ad executive Elizabeth Cogswell Baskin was standing in an elevator with her client at the United Parcel Service headquarters, headed to a meeting. Baskin asked ...
( Category:
Management & Leadership
December 2,2017 )
mobi |eng | 2009-12-31 | Author:Dan S. Kennedy [Kennedy, Dan S.]
—SYDNEY BIDDLE BARROWS, AUTHOR, UNCENSORED SALES STRATEGIES: A RADICAL NEW APPROACH TO SELLING YOUR CUSTOMERS WHAT THEY REALLY WANT—NO MATTER WHAT BUSINESS YOU’RE IN In a very similar way, another ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-07-08 | Author:Daniel Weiser
Negotiation Tip #12: Establish That the Deal Is Not "Fair" According to an External Objective Criterion A mere statement that a certain arrangement isn't fair is likely to raise a ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2011-04-11 | Author:Daniel Diermeier [Diermeier, Daniel]
RISKS AND REGULATION As we saw in Chapters 3 and 4, a main driver of both reputational and regulatory risk is the moral judgments of both customers and noncustomers that ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2015-05-11 | Author:William Davies
The science of deflation The ability of individuals to ‘strive’ and ‘grow’ came under a somewhat different scientific spotlight between 1957 and 1958, due to accidental and coincidental discoveries made ...
( Category:
Politics & Government
December 2,2017 )
mobi, pdf |eng | 2013-12-24 | Author:Robert Collier [Collier, Robert]
That letter sold a good many thousands of Any Weather Coats, even in the Spring season. Spring, by the way, is only half as good as Fall for selling topcoats ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2012-10-09 | Author:Kelly McDonald [McDonald, Kelly]
7. AFTER THE SALE Of course, the customer experience doesn’t end after you’ve made the sale (see Figure 8.4). Even though the purchase may be complete, the “ownership” experience is ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2014-10-06 | Author:Mark Payne [Payne, Mark]
HOW TO GET TO TRANSFORMATIONAL QUESTIONS, AND THE BIGGER ANSWERS THEY OPEN UP While the transformational questions that unlock transformational answers on your innovation initiatives will be specific to the ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-04-27 | Author:Tim Prizeman
You may already have a very firm idea of the theme you want your thought leadership project to be about. If so, you can jump to stage 3: creating a ...
( Category:
Management & Leadership
December 2,2017 )
mobi |eng | 2013-04-22 | Author:C. Richard Weylman [Weylman, C. Richard]
Communicating with Clarity and Power Effective promotion is also communicating persuasively. Customers and prospects want to understand. To ensure you communicate clearly, persuasively, and with power, use vibrant words and ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2012-04-05 | Author:Jeanne Bliss [Bliss, Jeanne]
—ROBERT FROST It’s an everyday charge up the hill to be there for customers in ways that are important to them. Beloved companies gladly decide to do the hard work. ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2013-04-28 | Author:Danny Brown & Sam Fiorella [Brown, Danny]
Figure 6.2 Customer life cycle The challenge that social influence score-based campaigns have is that they engage a broad target audience based on keywords and the size of the influencer’s ...
( Category:
Industries
December 2,2017 )
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